My First Business Experience with Cambridge Satchel

Investment background and reason: 1999 years after graduation from the university, find a job, and most live a 9 to 5 carefree work life, monthly wages in addition to the normal daily spending outside, small balance, with a child.what a family, soaring prices income always keep pace with inflation, the day nervous, become truly moonlight clan, even the bank on which side of the gate open remember it, only send year-end bonus every year when the bank occasionally go to impressive gate, which sadly.

at that time, cambridge satchel helpe me a lot. It encourges me and gives me lot of inspirations.

So of the day in early 2010 thoroughly broken, the reason is that my mother for fall cerebral hemorrhage in hospital, the home is the rural population and no health insurance, the medical treatment cost will be every day 1500-2000 yuan, and soon it will be many years with the savings to the most, because the last economic problems have to advance hospital discharge, slowly home treatment, yet my mother dropped half-paralyzed sequelae, the life cannot provide for oneself. Through this thing that I realized, on which a light work but salary can only solve life issues, once encountered disease, disaster will fall in great economic distress, adversity leads to prosperity, have the determination to spell a, the decision to do business.

Investment process: with only 50000 yuan capital hand, looked everywhere for project and appearance, every day is walk street channeling lane, get exhausted, spent two months time to find a sudden turn of 20 square metre shoe store, transfer fee is 150000 yuan, appearance operation flow capital of 100000, this and I had a headache, a hand not so funds, usually never open the I had to borrow money to do under the horse, relatives, friends, classmates borrow money everywhere, to the bank, through the hard work that will turn down appearance. Think of the days of money so far is unforgettable, in this lack of credibility s, borrow money? What is strong difficult, usually very good friends, relatives, first look at you have any repay ability, will find excuses to refuse you, not refuse in the 3000-5000 yuan sent you, even if you can't make good on his influence is not large also, one of the know taste only oneself know, did not borrow money people feeling not to come out, let me understand a truth, life, and what to be unreliable, only on their own.

Appearance had, how to purchase and how to sell, how to manage, how to position and so on a series of problems in front, haven't do a business, have no experience can be found, with is daring to the pioneering spirit, stepping stones across the river. Every day is hoping, exhaustion of body and mind, finally experience to make money of the hardships of businessman, is to pay the price. Now I appearance to open one years, basic get this right, the link grasps basically, the person also is made easier, count down about 150000 yuan annual net profit, and finally were not in vain, business year equals to work hard, and four years there had been no pressure, will not power. Below the experience and share my experience.

1, the site must choose good appearance, should choose in people, have relatively mature business circle, do not be afraid of the rent your, you have your truth, good wine also fear that deep down, no people place, the good thing is not sell, cultivate popularity is a long, we small businessmen had no time to be long term investment, want is short, flat, fast.

2, appearance decorate must have features, especially the door head, shop Windows, this is an image problem, have good image clients can remember, just have the better to lead. In addition, the lights on the shop must bright, don't be afraid to charge more, like even the electricity you worry about money, you don't do business, in order to better to attract customers.

3, merchandise to choose good, do a bulk, choose their own goods, very tired, and higher profits by experience and eyes, and the other is the franchise brand, a low profits, but have the quality guarantee, purchase and channel stability, and a good return mechanism, reduce the management risk, save worry points. I personally think that make brand shop, choose a good brand, agency chamber of commerce to teach you how to do business.

4, after service is the top priority, in the face of the homogeneity today, the competition is fierce and see what the customer is, is after-sales service, the service is good natural old clients more, with the faithful repeat customers, your business can continue to benign development.

5, the clerk must recruit capacity is good, strong sense of responsibility, rather short of don't lousy, a good shop assistant, will greatly improve your sales, this I feel too deep, two new clerk during monthly sales is in the first half of the two old clerk's 2 times, this distinction too much, do not be afraid of salary of hair, the clerk the higher wages, explain you business the better, the more your profits, the truth who all understand, but do not many small business owners.

6, do business entity, the headache problem is how to control incoming and inventory, control is bad, in the end make money is a heap of dead goods, so rather less money will control inventory, when sales promotion is also dealing with losing money, buy off is money, quickly receivables.

Finally, do business entity, don't do cambridge satchels, but doing will be like to take care of themselves as child care to caress, as long as we persist, believe that everyone will become adept from dilettante.